Fitness Trackers Market Poised for Significant Growth due to increased adoption of wearable technology

 Fitness trackers help track various fitness and health parameters like calorie count, steps walked, heart rate etc. through devices worn on the wrist, arm, around the neck or clipped onto clothes. Features like tracking physical activities, sleep patterns and calorie intake help motivate users towards a healthy lifestyle.

The global Fitness Trackers Market is estimated to be valued at US$ 4,112.4 Mn in 2023 and is expected to exhibit a CAGR of 47.% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
The increased adoption of wearable technology and smart devices has accelerated the growth of the fitness trackers market significantly over the past few years. Continuous innovation and addition of advanced features like GPS, payment options and compatibility with smartphones have increased the popularity of fitness trackers. The availability of affordable smart bands and watches with basic health and fitness monitoring capabilities has opened up this market beyond serious athletes and gym enthusiasts to include common users seeking to monitor their daily activities and sleep patterns. Going forward, the integration of advanced sensors for complex health parameters is expected to further fuel the demand for more accurate and informative fitness trackers.

Segment Analysis
The global fitness trackers market is dominated by the smartwatches sub-segment currently accounting for over 30% of the total market share. This is owing to the multiple in-built functionalities of smartwatches such as call and message notifications, app functionalities and larger screen sizes in comparison to basic wrist bands. This has made them a preferred choice for both health and lifestyle monitoring.

Key Takeaways
The global fitness trackers market is expected to witness high growth over the forecast period of 2023 to 2030 on account of rising health consciousness among individuals and growing adoption of tech-enabled lifestyle choices.

Regional analysis
North America currently holds the major share of over 35% of the global fitness trackers market led by the United States. This can be attributed to robust infrastructure for tech-adoption and rising obesity rates driving preventive healthcare adoption in the region. However, Asia Pacific is expected to witness the fastest growth during the forecast period with countries like China and India emerging as lucrative markets. This is owing to growing disposable incomes, increasing awareness about health and fitness along with rapidly expanding e-commerce channels in the region.

Key players
Key players operating in the fitness trackers market are Pfizer Inc., Fibrogen Inc., BioMarin, Santhera Pharmaceuticals, PTC Therapeutics, NS Pharma Inc., Nobelpharma Co. Ltd., Bristol-Myers Squibb, Sarepta Therapeutics, and Eli Lilly and Company.

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