The Global Pregnancy Pillow Market Growth Accelerated by Rising Awareness of Pregnancy Comfort

 


Pregnancy pillows provide indispensable support for expecting mothers during pregnancy. They help alleviate discomfort caused by additional weight gain and shifting body weight distribution during pregnancy. Pregnancy pillows relieve back, shoulder, and hip pain by supporting the belly, back, legs, and neck in various sleeping positions. They allow free movement of the body to avoid sleep interruptions.

The global pregnancy pillow market is estimated to be valued at US$ 0.67 Bn in 2023 and is expected to exhibit a CAGR of 3.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
Rising awareness about the benefits of using pregnancy pillows for improved comfort and sleep during pregnancy is a major factor driving the pregnancy pillow market growth. Pregnancy involves various physical changes that cause discomfort to mothers. Educational campaigns by leading pillow manufacturers highlight how pregnancy pillows can support the baby bump, back, shoulders, and hips throughout pregnancy stages. This boosts pillow adoption. Additionally, increasing internet penetration and easy product availability online is expanding the customer reach of pillow brands. Advanced e-commerce platforms enable consumers to learn about different pillow types and their features virtually before purchasing. This trend, coupled with doorstep delivery convenience, is positively influencing the pregnancy pillow market.

Segment Analysis
The global pregnancy pillow market is dominated by the U-shaped pillow segment. U-shaped pillows mimic the curves of a pregnant woman's body by surrounding her with soft materials like cotton, polyester, memory foam, or hypoallergenic fillings. They provide neck, back, belly, and hip support simultaneously which helps relieve muscle stress, backaches, and other pregnancy discomforts. U-shaped pillows are extremely versatile and can be used in different body positions like side-sleeping or propping up the legs while resting. Their ergonomic design makes them a popular choice among expectant mothers.

Key Takeaways
The global pregnancy pillow market is expected to witness high growth over the forecast period of 2023 to 2030.

Regional analysis
North America accounted for the largest share of the global pregnancy pillow market in 2022. This can be attributed to advanced healthcare infrastructure, growing pregnancy rates, rising spending power, and increased awareness about pregnancy wellness products in key markets like the US and Canada. Additionally, presence of major manufacturers and favorable reimbursement policies are fueling the demand for pregnancy pillows in this region.

Key players
Key players operating in the pregnancy pillow market are The Boppy Company, LLC (US), Leachco (US), Queen Rose (US), PharMeDoc (US), Naomi Home (US), Cozy Bump Corporation (US), Medela AG (Switzerland), Easygrow AS (Norway), Babymoov (France), Theraline UK (Germany). The Boppy Company (US) dominates the global market with its wide selection of ergonomic maternity pillows made of high-quality materials.

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